Website cover of a nutrition and wellness brand
01. Overview

Brand, product information, educational content and FAQs organized around nutrition products, creating a clear path from learning about a product to buying it.

2Core formulas
SubscriptionsSelf-service management
60 daysGuarantee highlighted
02. Challenge

The brand’s internal deodorizing and gentle detox products are a new concept, and first-time visitors wonder whether they work and whether they’re safe. Product images and prices alone can hardly build trust, and they don’t support subscription repeat purchases either.

03. Key decisions

The homepage opens with the brand line “Supplements are about today. We're about tomorrow.” The science, brand philosophy, blog and FAQ are organized around the two core formulas, with content explaining the ingredients and how they work placed before the purchase entry points. A top announcement bar keeps free shipping, discounts and the 60-day guarantee in view, and the navigation has a dedicated subscription management link.

04. Scope of work
  • Brand store design and build
  • Product showcase and shopping entry points
  • Science and brand story
  • Blog and FAQ pages
  • Subscription management portal
05. Features & sign-off

The finished brand store includes product showcases and shopping entry points, science and brand pages, blog content, an FAQ, subscription management and a cart. Sign-off focused on a working order and management flow for subscription products, and on correct page loading and mobile layouts.

07. Related services
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