AD LAB · Test running

Test first,
then put budget where it works.

We choose the right ad channels for your target markets, products and budget, then keep testing creative and campaign strategy. Based on sample size, conversion quality and spend targets, we decide whether to keep testing, adjust or scale up.

Test running · Example CTR 1.84%▲ CPC $0.62▼ ROAS 2.9▲ Creatives tested this week 12
LAB-01 · Budget

Don’t split budget evenly.
Follow the data.

Budget is split in two layers: first by channel, then within each channel between finding new customers and bringing back past visitors. Drag the sliders to see how the mix shifts.

Layer 1Channel mix · totals 100% Layer 2Within each channel · Prospecting vs. retargeting Example ratios for illustration only, not a promise of results
Monthly budget100%Outer: channels · Inner: prospecting/retargeting
Relative reach · Illustrative
New customer reach
Search intent capture
Content discovery
Retargeting recall

LAB-02 · Creative testing

Two creatives.
Let the data pick.

Same budget, same audience, one variable changed. Once a winner emerges, we test the next variable, steadily building a library of proven creative and reusable test insights.

A · Lifestyle shot
Sleep cooler tonight.
CTR
—
✓ Winner
VS
B · Customer review
“Best sheets I've owned.”
CTR
—
✓ Winner
Day 1Variable: main imageExample
LAB-03 · Audience layers

Different people,
different messages.

Same product, different ads: a cold audience and a shopper who abandoned their cart see completely different creative.

Ad angle

Sponsored
LAB-04 · Optimization log

Changes every week,
every step logged.

Ads aren’t set-and-forget. Here’s a sample week from our optimization log. Every Friday, we review it with you.

  1. Mon
    Review last week’s data

    Break down spend and conversions by channel and ad set, and flag 3 issues to fix.

    Analyze
  2. Tue
    Pause 3 underperforming ad sets

    Shift their budget to the two better-performing audiences.

    Adjust
  3. Wed
    Launch 4 new creatives

    Test the main image and first 3 seconds, changing only one variable per group.

    Test
  4. Thu
    Expand lookalike audiences

    Seed new lookalike tests with purchasers from the last 30 days.

    Scale
  5. Fri
    Weekly report and review call

    A one-page report: what we spent, what it brought in, what’s next week.

    Sync
LAB-05 · Data foundation

Without accurate data,
optimization is guesswork.

We set up tracking before launch: deploy and test key events, review results against both ad platform and on-site data, and explain how each source measures and why the numbers differ.

Your websiteView · Add to cart · Purchase
PXPixel APIConversions API · Server-side GA4Ecommerce events UTMLink tagging standards
Meta Ads Manager Google Ads TikTok Ads Weekly dashboard
Q&A · FAQ

Before you launch ads,
get these answered.

Q1What’s the minimum budget to get started?

There’s no single answer. It depends on your category, average order value and target markets. We’ll recommend a testing budget for your situation, gather data first, then decide whether to scale. Ad spend is paid directly to the platforms, not through us.

Q2Can you guarantee ROAS?

No, and we’d advise against trusting anyone who does. Ad performance depends heavily on product, price, season and competition. What we can guarantee: a transparent process, honest data, and weekly reviews and adjustments.

Q3Who owns the ad accounts?

Ad accounts, pixels and data are all set up in your name, and we manage them with partner access. When our engagement ends, we hand over the agreed data records and creative; licensing for third-party assets is covered separately.

Q4Who makes the creative?

You can supply it, or our design team can produce images and short videos. Testing needs fresh creative every week, so we plan shoot and production lists in advance.

Q5How soon will I see results?

Early on, we focus on checking tracking, creative and audience performance, then adjust the plan based on data volume and results. We don’t assume testing automatically leads to steady growth. The specific timeline is set out in your campaign plan.

Q6Can you run ads if you didn’t build my website?

Yes. Before launch, we check your site’s tracking and conversion path and, where needed, suggest landing page improvements so ad spend isn’t wasted on pages that can’t convert traffic.

Tell us about your business.
We’ll map out the next step.

Share where your business is and what you want to solve. We reply within 1 business day, then recommend the right services, scope and timeline.

✓ Free consultation✓ One-on-one✓ Advice tailored to you