Built around working on the go, organizing folding keyboards, keyboard-and-mouse combos and multi-device products, with use-case visuals and product shopping.
The brand offers many folding keyboard and keyboard-mouse combo models that look and work alike, so shoppers struggled to tell series such as KM and KF apart. The old pages mostly stacked products together, lacked real-life use cases and made no use of trust content such as media reviews.
We set up product entry points for four series: keyboard-mouse combos, leather folding keyboards, mini keyboards and multi-device combos. The homepage shows portability through business travel, commuting and desk work scenarios, then uses selling points such as backlighting and leather materials to set the premium models apart. Media review quotes and customer reviews follow the best-sellers to help shoppers make the final call.
- Brand store design and build
- Keyboard and combo collections
- Work scenarios and product showcase
- Media reviews and customer reviews
- Driver downloads and support pages
- Cart and newsletter signup
The finished brand store includes series navigation, a scenario-led homepage, feature modules for key selling points, best-sellers and media reviews, a brand story, a blog, a driver download page, a cart and email sign-up. Sign-off focused on accurate product grouping in each series, correct price and discount display, and smooth mobile browsing.
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