Umbrellas presented through commuting, rain-and-sun protection and print design, with lifestyle visuals organizing the brand story and collection entry points.
Umbrellas are a low-interest category: people usually only think about them when it rains. The brand wanted to win customers with design and real-life use cases rather than price alone, so it needed a store that could tell its brand story and make shopping by occasion easy.
Built around the line “Carry less. Cover more.”, the store opens with full-screen umbrella visuals, then organizes collections around five occasions: everyday carry, city commuting, sun protection, storm-proof and city editions. Brand philosophy, design details and durability are explained in three short modules, and the patterned collections get their own feature page.
- Shoplazza website design and build
- Brand homepage and visuals
- Weather and commute collections
- Print series and product showcase
- Brand story and contact entry points
The site includes a brand homepage and visuals, use-case collections, print-series features, featured products, brand story and design notes, help and policy pages, and a newsletter signup.
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