Countertop RO water purifiers sell for $200 to $500, and shoppers compare filtration performance, water temperature and ongoing filter costs again and again before buying. The old pages focused on individual products, with filtration technology, certifications, use cases and after-sales content scattered around, making it hard to support the buying decision for a high-ticket product.

The homepage first builds a brand impression with a kitchen scene and “Pure Water, Effortless Wellness”, then immediately builds trust with brand figures such as 16 years of experience, engineers, patents and number of users served. Products are grouped into three RO lines: room temperature, cold, and hot & cold. The flagship model gets its own story covering 5-stage RO filtration, dual UV sterilization and one-touch hot or cold water from 43°F to 198°F, with 6 use cases such as iced lemonade, coffee, baby formula and hot tea. The page closes with creator video reviews and customer reviews, and technology and support have their own section.

• Brand store design and build
• Three RO product line categories
• Flagship product selling points and use cases
• Creator video reviews and customer reviews
• Technology overview and support center
• Promotional announcements and cart

The finished brand store includes three product line categories, a feature section for the flagship product, hot and cold water use case modules, creator video reviews and customer reviews, a technology overview and support center, a promotional announcement bar and a cart. Sign-off focused on accurate product grouping across the three lines, smooth video and review modules on mobile, and working discount codes and checkout.