The travel agency offers private tailor-made tours and family trips, as well as business trips to events like the Canton Fair and the China International Import Expo, plus city car hire. With so many routes and trip types, overseas travelers struggled to quickly find the right itinerary on the website or see rough prices, and turning inquiries into bookings relied on lots of back-and-forth with staff.

We built the content hierarchy along three lines: destinations, popular tours and business visits. The homepage carousel features destinations such as Beijing, Zhangjiajie, Yunnan, Xi’an, Chengdu and Shanghai, and tour cards show the number of days, group size and price per person up front. Business trips have their own section, and Xi’an, as the agency’s home base, has dedicated city tour, food and history content. A “Customize my trip” entry point stays available across the site.

• English travel website design and build
• Destination and tour categories
• Itinerary cards and detail pages
• Business trip features
• Travel guides and booking information
• Custom itinerary inquiry form

The finished English travel website includes destination guides, tour listings and detail pages, a business trip section, Xi’an city content, travel guides, booking and payment information, and a custom trip inquiry form. Sign-off focused on complete day and price information for every tour, reliable delivery of inquiry form submissions, and easy-to-read tour cards on mobile.