EDM · EMAIL AUTOMATION

Welcome, remind, bring back,
with well-paced emails.

Welcome emails, abandoned-cart reminders, new arrivals, birthday offers… We set up email flows based on subscription status, purchase behavior and triggers, then keep tracking delivery and conversion.

mail.yourbrand.com
AURA · LAB

Subject: Automation flows

Triggered by customer behavior, less manual sending.

Pick a common flow and watch one customer move through it, step by step.

TRIGGER
STEP
STEP
IF
YES
NO

Subject: Scope

Build once, then run it monthly.

Email marketing comes in two parts: a one-time flow setup and monthly campaign management. You can have us handle the setup only, or hand the ongoing work to us afterward. The exact scope is confirmed in the proposal.

ONE-OFF · Setup

Initial flow setup

Configured and tested, then sending is triggered by your rules.

  • Email platform account and sending domain verification
  • Website signup forms and popups
  • Automated flows such as welcome, cart recovery and win-back
  • Branded email templates (desktop and mobile)
  • Customer segmentation rules
  • Send tests before launch
Once built: flows trigger on their own, no daily manual sends
MONTHLY · Ongoing

Ongoing campaign management

Keep your emails in step with your store.

  • Planning and sending campaigns for holiday sales, product launches and more
  • A/B tests on subject lines and content
  • Segment and flow adjustments based on data
  • Sender health checks (unsubscribes, complaints, spam placement)
  • Monthly report and next month’s plan
Every month: one report showing what email delivered
Subject: Email templates

Looks great on desktop,
and on mobile.

Customers read email on all kinds of devices, so we check how it displays on both desktop and mobile.

Subject: Segments

One email, sent only to the right people.

Click the conditions below to build a segment and watch the audience size change.

Conditions · Click to add
Current segment
All subscribers
48,000contacts · Sample

Subject: Deliverability

Great copy is wasted
in the spam folder.

Before sending, we set up domain authentication, warm up your sending and clean your list to build a solid foundation, then keep monitoring bounces, complaints and delivery.

  • SPFDeclares who may send email on behalf of your domain
  • DKIMAdds a tamper-proof signature to every email
  • DMARCTells receiving servers how to handle spoofed email
  • List cleaningRemoves invalid, bounced and long-inactive addresses
Subject: Monthly report

Every month, a report that makes sense.

Open rates are a reference point; we judge performance on clicks, orders, unsubscribes and complaints too. Below is a sample report. Figures vary by store and are not a promise.

Result · Orders from email0Sample
Result · Email share of revenue0%Sample
Process · Avg. click rate0%Sample
Process · Avg. open rate0%Sample

How to read it: Result metrics (orders, revenue) show whether email is bringing in business; process metrics (opens, clicks) show which step needs work; unsubscribe and complaint rates are tracked separately as sender-health indicators.

Subject: Re: FAQ

Everything you might ask, right in this inbox.

QWhich tools do you send email with?09:12
P

Usually Klaviyo, Shopify Email or Mailchimp, or the email tool built into your website platform. We recommend one based on your platform, budget and feature needs, and handle the integration and setup.

QWe have no email list. Can we start from zero?09:20
P

Yes. We start by adding signup points to your website, such as a first-order discount popup, a footer signup and a checkout opt-in, so your list grows steadily with your traffic.

QWill our emails end up as spam?09:31
P

Before sending, we configure SPF, DKIM, DMARC and other domain authentication, warm up new domains gradually and regularly clean out invalid addresses to give your emails the best chance of reaching the inbox.

QHow many emails a month is right?09:45
P

Automations also need frequency caps, exit conditions and exclusion rules between flows so customers aren’t contacted too often. Campaign frequency is adjusted based on content and response.

QWho writes and designs the emails?10:02
P

You can hand it all to us: copy, design, sending and performance reviews, end to end. Or have us build the templates and automations while your team sends the day-to-day campaigns.

QHow do I know how many orders email brings in?10:15
P

We connect tracking between your email tool and your website. Each monthly report shows the orders and revenue linked to every flow and campaign, using the attribution model we agree on.

Tell us about your business.
We’ll map out the next step.

Share where your business is and what you want to solve. We reply within 1 business day, then recommend the right services, scope and timeline.

✓ Free consultation✓ One-on-one✓ Advice tailored to you