Crystal jewelry, natural minerals and art home decor organized into distinct collections, with brand storytelling and product categories conveying the product style.
The brand runs three product lines, handmade crystal jewelry, natural mineral specimens and antique art for the home, with prices ranging from around €100 to over €1,000. Laying them out flat by category like a typical online store would break up the stylistic links between products and make it hard to convey the quality of the high-ticket pieces.
Five themed collections, Light, Water, Cloud, Mountain and Path, tie the different product types together. The homepage opens with the founder’s story, then leads into sections for handmade crystal jewelry, natural mineral specimens, and home and fragrance. Jewelry also keeps standard category entry points such as rings, necklaces, bracelets, earrings, brooches and men’s, so shoppers can browse by style or find items by category.
- Brand store design and build (WooCommerce)
- Themed collection and category navigation
- Jewelry, mineral and home feature sections
- Brand story and blog content
- Wishlist and cart
- Payment and shipping information pages
The finished brand store is built on WooCommerce and includes dual navigation by themed collection and category, feature sections for the three product lines, a brand story page, blog content, a wishlist, euro checkout and a referral program page. Sign-off focused on consistent results between collection and category filters, sharp product images on every screen size and a complete, working checkout.
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