Website cover of a jewelry brand
01. Overview

Shopping content organized by jewelry category, new arrivals, best-sellers and gift features, connecting product discovery, style selection and purchase.

6Jewelry categories
2Shopping features
3 weeksDesign to launch
02. Challenge

Jewelry comes in many styles that change fast, and shoppers arrive with different goals: some browse by category, some want new arrivals and best-sellers, and some are looking for a gift. The brand needed a store structure that made it quick to launch new products and easy to create features.

03. Key decisions

The main navigation is built on six categories: earrings, rings, necklaces, bracelets, personalized and men’s. The homepage runs through category entry points, a best-seller list, new arrivals and two features, “The Edits” and “Gift Guides”, and closes with social media content and customers’ home countries to build trust. Product cards show ratings and discount badges for quick comparison.

04. Scope of work
  • Shoplazza store design and build
  • Jewelry category navigation
  • Best-seller and new-arrival showcases
  • Editor's picks and gift guide features
  • Product pages and cart
  • After-sales and jewelry care help pages
05. Features & sign-off

Pages include jewelry category navigation, best-seller and new arrival listings, editor’s picks and gift guide features, a social media section, product pages and a cart, plus help pages for shipping, returns, warranty and jewelry care.

07. Related services
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